Branding Session With Color in Asheville, NC

When was the last time your work felt like play? For me, it was a few weeks ago in the studio with Brooke from Hue in Asheville, NC (wait until the end to see my favorite image of this creative session!).

Brooke is the owner and founder of Hue, an amazing color matching company. I loved how much our businesses overlap and compliment each other. Color is such an essential part in strong branding photography, and often we don’t even realize why we love or dislike certain colors. That’s where Brooke comes in. I had both the honor of photographing her new branding images, AND experiencing my own personalized color matching session. Her expertise is phenomenal and so fascinating!

For her branding session, we had something different in mind. I’m always excited when a client brings something visually unique to their session — and Brooke delivered exactly that. Hue is a fresh and exciting new business offering personal color matching, and incorporating that vibrant world into her branding photos gave this session a personality all its own.

From the beginning of her branding session, it felt like we slipped right into an easy creative rhythm. We’d met once before at a networking event, so we already had that warm familiarity. Brooke is one of those people who makes you feel heard and comfortable within minutes of talking — the kind of presence that translates beautifully on camera.

Professional, Approachable, and Made to Stand Out

Because Hue is breaking into the Asheville market, it was important that Brooke’s images made a clear, immediate impression. She wanted photography that was professional, polished, and modern — but also approachable, warm, and unmistakably her.

To achieve that:

• We kept her wardrobe refined yet soft
• We leaned into clean compositions
• And we allowed color to shine as a central theme

The result? Branding photos that feel elevated yet inviting — exactly the aesthetic she envisioned for her growing business.

Playing With Color — In the Best Way

This session came with an extra fun twist: the color matching tools.
How many ways can we play with the color pallet? — all the elements she uses to help clients understand their best tones became part of the storytelling in her branding images.

It was not only visually interesting, but also deeply representative of her work.
We played with:

• Soft, muted palettes
• Bright, high-energy color pops
• Hands-on imagery that shows the experience of working with Hue

Looking through the finished gallery together afterward was such a delight — every image had so much personality that choosing favorites became surprisingly challenging (in the best way).

Relaxed, Genuine Branding Experience

Personally, I felt incredibly relaxed through this session. Brooke’s energy is calm, kind, and conversational. As we worked, we chatted about life, business, and the exciting early days of launching something new in Asheville. That ease comes through in every photo — and by the end, it felt like we had created something meaningful together.

These images not only set the tone for Hue’s visual identity, but also honor the approachable, thoughtful experience Brooke offers every client who walks through her door.

And, as promised, my favorite creative headshot image of this session (when your business is color, we playing with color is a must-have!):